Conservatism rejuvenated: appealing to the under 40s

Sam Hall

September 2017

Ahead of the 2017 Conservative Party Conference, Bright Blue commissioned YouGov to conduct polling to provide evidence of what the political priorities are of younger voters under the age of 40, what they think of the Conservative Party’s policies, which policies would make them feel proud of voting for a political party, and how socially liberal they are. This polling is intended to help inform the concrete change in policies and focus that could win over younger generations.

Read the analysis